In a blind taste test conducted by consumer reports,three private label foods were deemed tastier than their national brand counterparts, 19 items tasted just as good and only 6 didn't taste as good as national brands.
In the study they used Target's Archer farms chewy soft baked cookies,Costco's Kirkland Signature Organic medium Salsa and Walmart's Great Value whipped topping. These Items beat out similar offerings from Pepperidge farm,Old El Paso,Betty Crocker,and Kraft according to the report.
These taste tests should help erase any lingering doubts that store-brand packaged goods are at least worth a try. In Many cases you could save alot of money without compromising on quality. Next time you go shopping don't be so quick to look past the store brand,you may like it and save more money every week.